Our lifestyle team members play an integral role in fulfilling our purpose of bringing people together in the neighborhoods where they live and in the offices where we work. Last week, one of our team members had the opportunity to take the national stage at the National Association of Home Builders’ International Builders Showcase conference in Las Vegas.
Katherine Erstad, lifestyle director at Anthem Ranch in Broomfield, Colorado, presented “Lifestyle Directors: Your Community’s Most Powerful Marketing Tool” alongside Mike Aguilar from Toll Brothers and Alana Cobb from Bailey Harris. The 75-minute session focused on lifestyle in the active adult segment and highlighted qualities of a great lifestyle director, trends in the 55-and-over market, must-have amenities for active-adult communities and the impact lifestyle directors have on sales and marketing.
“I learned so much from the entire process,” Katherine said. “We started planning our panel early last fall and had several meetings to make sure our presentation was polished and full of valuable information for the audience. Being a speaker at IBS was an incredible opportunity to share what I’ve learned at CCMC and Anthem Ranch. I also left invigorated and filled with new ideas from the others.”
We’re proud of Katherine for representing CCMC so well on the national stage and grateful to NAHB for including CCMC and one of our team members in this annual event.